Polkadot is the official training partner of Inter Miami CF
The Growth of Crypto Sponsorship in Sports
The partnership between Polkadot and Inter Miami highlights the broader trend of cryptocurrency companies investing heavily in the sports industry. In recent years, crypto companies have recognized the value of sports sponsorship as a means to reach a broad and passionate audience.
These partnerships aren’t limited to soccer; they span across a variety of sports, including basketball, motorsports, and even the Olympics.
Polkadot, the prominent blockchain platform, has entered into a partnership with Inter Miami, one of Major League Soccer’s (MLS) leading teams. The partnership, which was announced on August 31, 2024, positions Polkadot as the global training partner for the soccer club.
James Slusser, a senior ambassador for Polkadot, emphasized that the partnership is primarily focused on leveraging blockchain to bring fans closer to the sport. “This deal is all about fan engagement,” Slusser explained in an interview with Refresh Miami.
The partnership aims to seamlessly integrate blockchain into the daily experiences of soccer fans, potentially introducing the technology to a broader audience.
Polkadot, the prominent blockchain platform, has entered into a partnership with Inter Miami, one of Major League Soccer’s (MLS) leading teams. The partnership, which was announced on August 31, 2024, positions Polkadot as the global training partner for the soccer club.
James Slusser, a senior ambassador for Polkadot, emphasized that the partnership is primarily focused on leveraging blockchain to bring fans closer to the sport. “This deal is all about fan engagement,” Slusser explained in an interview with Refresh Miami.
The partnership aims to seamlessly integrate blockchain into the daily experiences of soccer fans, potentially introducing the technology to a broader audience.
